The deadly combination of Reigning Superstar Mahesh Babu and wizard of words Trivikram Srinivas collaborated for the third time to deliver hat-trick blockbusters in their combination. The regular shoot of the movie commenced a couple of weeks ago in Hyderabad and Mahesh Babu too took part in the first shooting schedule.

SSMB28 is one of the most awaited movies releasing this year and it became a hot cake in the audience as well as the trade, though the makers haven’t yet announced the title or released the first-look poster. Superstar Mahesh Brand Name creating a sensation in business circles.

Astonishingly, the digital rights of the movie are acquired by the popular streaming platform Netflix for whopping Rs 81 Crores, which is the highest-ever deal for a Telugu cinema. The movie will have its premiere on the OTT space, only post 50 days after its theatrical release. Still, it got an astonishing deal. There is a huge demand for the theatrical rights of the movie too for all areas.

S Radhakrishna (China Babu) is producing the film on a massive scale with a huge budget under Tollywood’s leading production house Haarika & Hassine Creations. This epic action entertainer laced with family elements stars the most happening actress Pooja Hegde playing the lead actress opposite Mahesh Babu.

Trivikram penned a first-of-its-kind subject to present Mahesh Babu in a never seen before character. The superstar who underwent a new makeover will appear in a rugged avatar with long hair and a beard.

Some noted actors and a spectacular team of technicians will take care of different crafts.

#SSMB28 will be edited by national award-winning technician Navin Nooli, while the team also comprises art director AS Prakash, national-award-winning music director S Thaman and cinematographer PS Vinod.